The agency’s co-founders, Eric AZARA and Frédéric GOUBET, founded Jack Russell based on the firm belief that email is a stand-alone communication tool that is currently highly undervalued. Jack Russell's sole mission is to prove that email is the key to a lasting relationship between a brand and its clients, as much on a strategic level as an operational level.
To achieve its mission, Jack Russell is divided into three parts:
ONE PART AGENCY
Campaign design that approaches email marketing from all angles: The team is composed of about two dozen people who design emails, manage content creation and strategy, as well as creating and organizing campaigns.
ONE PART MEDIA-STUDY
The development of tools to determine how well emails are performing with utmost precision :
- The email barometer by Médiamétrie/Jack Russell analyzes the general public's email viewing habits and expectations. It's the first tool created to analyze email performance among the general public.
- The analysis matrix dissects and evaluates the impact promotional offers have on consumers of various brands.
ONE PART MONITORING
Analytical email campaign measures created by the competition: The Jack Russell email benchmark platform gives brands the opportunity to subscribe to a qualitative analysis of email campaigns in the activity sector of their choosing.